The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Jim Armstrong Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Catawba Valley

TerraCycle, Catawba Science Center Earth Day

Longview Elementary School

Meals on Wheels- Catawba County, Salvation Army , Boys & Girls Club

American Red Cross

Did Jim Armstrong Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Jim Armstrong Subaru

Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Learning® - Faith E

Our service department here at Jim Armstrong Subaru had CORE Starters and Alternators in house. Cody Linda decided to reach out to our local schools to help give to our community. We have pictured, Roy Jennings who is over the Automotive Program at Caldwell Community College. The donation of this will allow the students to disassemble and find the point of failure and get the hands on experience they need. We are very thankful to have the opportunity to provide educational resources to future automotive leaders in the community.

Subaru Loves Learning®

Subaru Loves to Help - Alisha L

On January 11th our service department received a frantic phone call from a lady who was from Virginia whose car had broken down in the parking lot of our local Wal-Mart. She had called five other places and no one was able to come and help her. Her family had stopped to pick up some items to continue on with their trip and her Outback's back hatch would not close nor would her car crank. Not sure what all could be wrong with her Subaru, our shop foreman Andy quickly got with Jim Armstrong Jr. to meet the family. Upon arriving Jim and Andy were able to get their battery jumped off and the hatch to close. Jim drove the Smith family back to the dealership to make sure there were no other issues happening until our service team could do further diagnosing of the battery. When they reached the dealership, Jim learned that the lady's son was a disabled veteran and experiencing hypoglycemia. Jim quickly rushed to get him a snack and juice. After some time passed, Mr. Smith was doing much better. Our service team was able to diagnose the Smith's battery as being bad. A replacement battery and some snacks later, the Smith's were back on the road to their destination. We are forever blessed to have an owner and shop foreman that will jump into action and help a customer in need.

Jim Armstrong Subaru
Subaru Loves to Help

Thank you from Meals on Wheels - Michele F

We are so very grateful to Jim Armstrong Subaru for their generous and on-going support of Catawba County Senior Nutrition Services (Meals on Wheels). The 2022 Subaru Share the Love Event was the eighth consecutive year that Jim Armstrong Subaru selected Meals on Wheels as their Hometown Charity. The number of homebound seniors needing nutrition support in Catawba County continues to rise, and we deeply appreciate Jim Armstrong’s support in feeding our senior neighbors. Thank you!

Meals on Wheels of Catawba County
Thank you from Meals on Wheels

October 2022 Heart Moment - Alisha L

On October 3rd, Jim Armstrong Jr. received a call from one of our regular customers. Mr. Cody was stranded at his bank because his Ascent would not crank. Being a long time Jim Armstrong Subaru customer, Jim knew that Mr. Cody is diabetic and might be having some blood sugar issues while waiting out in his car. Jim took a water and crackers just incase Mr. Cody would need them being that the bank was 30+ miles away. When Jim got to Mr. Cody, he discovered that the battery was dead and jumped it off. He then followed Mr. Cody to the dealership to have his battery checked on our battery machine. We at Jim Armstrong Subaru are proud to have an owner that customers feel comfortable enough to call and know he treats them like family.

October 2022 Heart Moment

Subaru Loves Pets 2022 - Alisha L

Every October we at Jim Armstrong Subaru showcase our Subaru Loves Pets initiative. We partner with the Humane Society of Catawba County to bring awareness to animals at their shelter needing homes. This year the Humane Society of Catawba County was able to receive a grant through Subaru and the ASPCA to provide 160 free heartworms tests during their spay/neuter clinics throughout the month. They were able to adopt out 50 pets as well! Like previous years past, our amazing Jim Armstrong Subaru family brought in donations for the Humane Society of Catawba County. We look forward to seeing what next year holds with our partnership.

Jim Armstrong Subaru
Subaru Loves Pets 2022

Jim Armstrong Subaru Loves To Help - Alisha L

Due to our ongoing partnership with the Catawba County Sherriff's Department, they reached out to us on November 21st about a family in need with school aged children. The family needed food and a way to heat up food in their home. Not one to hesitate, Jim Armstrong Jr. went and purchased groceries for the family and a microwave so they could have a warm meal. We never want anyone to go without basic needs. We are proud of our local police force and happy to help them bless others.

Jim Armstrong Subaru
Jim Armstrong Subaru Loves To Help

2022 Love Promise Story - Gatsby's Day! - Erin H

Humane Society of Catawba County (HSCC) and Jim Armstrong Subaru of Hickory, NC, teamed up for the entire month of October to adopt shelter animals… especially our “Underdogs!” Gatsby came to HSCC from a neighboring county shelter that was out of room. A jolly, 3-year-old English Bulldog who weighed in at a very solid 62 pounds, he was having difficulty using his rear leg. HSCC took him to an orthopedic specialist for x-rays, and discovered that he was suffering from crepitus stifle, a knee condition in which the bones of the joint grate on each other. In addition, since he was not using his leg, he also had severe muscle atrophy. The initial prognosis from the veterinarian was that his leg would have to be amputated. However, with love and care from staff and volunteers, Gatsby proved everyone wrong by started to put weight on that leg! He has built muscle back, and while not running completely on “all four cylinders,” the veterinarian decided that amputation would NOT be necessary. YAY GATSBY! However, Gatsby wasn’t out of the woods, yet. It was discovered that he was also Heartworm Positive. This poor dog could hardly catch a break! However, he rallied and did very well throughout his heartworm treatment and is now on consistent heartworm preventative to keep him healthy for the rest of his life. And speaking of the rest of his life, Gatsby hit the “Adoption Jackpot!” A wonderful family (Mom, Dad, Three Kids … and a Chicken!) that live on a ten-acre “farmette” in the foothills fell in love with Gatsby. Gatsby was happily adopted on October 21st… just a day before “#MakeADogsDay, but that’s okay. The 21st was Gatsby’s Day!!!

Humane Society of Catawba County
2022 Love Promise Story - Gatsby's Day!

Subaru Loves Learning 2022 - Alisha L

This year Jim Armstrong Subaru was proud to partner with Longview Elementary School to donate school supplies to the students and teachers. Along with we were able to sponsor six classrooms with funds to purchase $500 worth of school supplies for each classroom. We are grateful for the opportunity to help the future leaders of our community!

Longview Elementary School
Subaru Loves Learning 2022

Long View Police Department Driver Safety Event 2022 - Alisha L

Jim Armstrong Subaru was happy to loan two of our Subarus to the Long View Police Department for their Driver Safety Event 2022. Held at Open Door Baptist Church, the Long View Police Department invited neighborhood teens to come learn about the importance of safe driving. There were demonstrations of Bus Safety, transfer truck blind spot safety, and the teens were even allowed to drive golf carts through a road course to practice driving.

Jim Armstrong Subaru
Long View Police Department Driver Safety Event 2022

Subaru Loves the Earth 2022 - Alisha L

Our customers/Subaru family know our Delivery Specialist, Terri Freeman. What they might no know is that her son passed away in 2021. Terri and her husband, Andy, have adopted a highway in memory their son Bryson. A few weeks ago a group gathered to clean up the highway in honor of the anniversary of Bryson passing away. We are thankful to have Terri as apart of our Jim Armstrong Subaru Family and will continue the efforts in helping keep Bryson's memory alive.

Jim Armstrong Subaru
Subaru Loves the Earth 2022