The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Jim Armstrong Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Catawba Valley
Longview Elementary School
Meals on Wheels- Catawba County, Salvation Army , Boys & Girls Club
American Red Cross
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Jim Armstrong Subaru

Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care  –  Alisha L

As part of our Subaru Loves to Care initiative, Jim Armstrong Subaru and Cintas of Hickory helped our local elementary school prepare for students to return back to school safely. On August 17, 2020 Jim Armstrong Subaru donated 1,000 surgical masks to Mt. View Elementary for returning students. We at Jim Armstrong Subaru know how important our kids are and want them to stay as healthy as possible while receiving their education.

Subaru Loves to Help  –  Alisha L

March 11, 2020 Jim Armstrong Subaru held its first annual blood drive. Partnering with Community Blood Center of the Carolinas our local blood donation center. Employees of Jim Armstrong Subaru and our amazing customers were able to help those in need of blood transfusions in the Catawba Valley area. For every donation given, donors are potentially able to save up to three lives. Statistics show that one in three people will need a blood transfusion in their lifetime.

Subaru Loves to Help  –  Alisha L

March 11, 2020 Jim Armstrong Subaru held its first annual blood drive. Partnering with Community Blood Center of the Carolinas our local blood donation center. Employees of Jim Armstrong Subaru and our amazing customers were able to help those in need of blood transfusions in the Catawba Valley area. For every donation given, donors are potentially able to save up to three lives. Statistics show that one in three people will need a blood transfusion in their lifetime.

Thank you from Meals on Wheels of Catawba County  –  Heather

A big Thank You to Jim Armstrong Subaru for selecting Catawba County Senior Nutrition Services (Meals on Wheels) as their Hometown Charity for Subaru’s 2019 Share the Love Event. This year, Subaru accrued $33,134.72 to donate to Catawba County Senior Nutrition Services, which includes Subaru buyers electing for the dealership to donate a portion of their purchase to Meals on Wheels and an additional donation from the dealership independent of purchases. This amount will feed 33 seniors for an entire year. The 2019 Share the Love Event was the fifth consecutive year that Jim Armstrong Subaru selected Catawba County Senior Nutrition as their Hometown Charity. Catawba County Meals on Wheels is very grateful for Jim Armstrong’s continued generosity and support in feeding Catawba County seniors. We cannot thank you enough!

We CAN Fight Hunger  –  Alisha L

On January 29th, 2020, Jim Armstrong Subaru, Inc partnered with Sandy Ridge Wesleyan Church Food Pantry and Second Harvest Food Pantry to deliver over 294 canned items that were donated on behalf of Jim Armstrong Subaru Inc, employees, and customers. The food pantry partners with members in the community to collect and safely store food and distribute among low-income and needy members of the community. In partnering with Sandy Ridge Wesleyan Church Food Pantry and Second Harvest Food Pantry, Jim Armstrong Subaru is committed to help fight hunger in our community!

Subaru Share the Love  –  Alisha L

To end 2019 and kick-off 2020 with a bang, Jim Armstrong Subaru Inc. partnered with “Meals on Wheels of Catawba County”. For each new Subaru purchased, our awesome customers have the opportunity to choose a charity of their choice, or choose our local charity, Meals on Wheels of Catawba County. This selection gives back $250 towards the charity chosen. With this partnership, and our appreciation to all of our customers, Jim Armstrong Subaru Inc and Subaru of America will be able to provide an additional 1,200 meals for senior citizens within Catawba County. Jim Armstrong Subaru is proud to serve our community and will continue to do so for many years to come. Thank you to all of our customers who helped make this possible, we thank you for the kindness and generosity shown towards Meals on Wheels of Catawba County.

Subaru Loves Pets  –  Alisha L

The Humane Society of Catawba County hosted the 1st Annual WAGoWeen Dog Social in Downtown Hickory on Saturday October 19th. Volunteers from Jim Armstrong Subaru Inc. were in attendance to give out “Treats” to the dog trick or treaters. Families were able to take their dog’s photo in our “Dog House.” Participants in the WAGoWeen received the new 2020 Outback dog squeaky toy. Every year Subaru partners with BarkBox to create a model of Subaru vehicle to give out to our fur customers during our Subaru Loves Pets event in October.

Make a Dog's Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Subaru Loves Learning 2019  –  Alisha L

On Tuesday August 24th, employee volunteers from Jim Armstrong Subaru delivered books to Longview Elementary School in Hickory, NC. Dana and Jessica, employees of Jim Armstrong Subaru, took 150 AAAS sponsored books to the school. These books focus on the Advancement of Science and won Subaru’s Prize for Excellence. Thanks to our awesome customers, Jim Armstrong Subaru is able to donate books and bookmarks with notes of encouragement to our local schools every year. In addition to award winning books, a $1,000 Staples gift card was given to the school to help with the purchase of supplies.

Subaru Loves To Care  –  Alisha L

On July 16, 2019 Jim Armstrong Subaru was proud to be a part of Subaru Loves to Care by partnering with The Leukemia & Lymphoma Society (LLS). Volunteers from Jim Armstrong Subaru staff had the opportunity to deliver blankets to cancer patients on the Oncology Floor at Catawba Valley Medical Center. We are thankful for our compassionate customers, who aided Jim Armstrong Subaru, in providing messages of hope to each of the cancer patients that received blankets. Terri Freeman and Alisha Lineberger, employees of Jim Armstrong Subaru, were able to personally hand deliver several blankets to patients. They both enjoyed spreading “Subaru Cheer” throughout the oncology floor and showing each chemo patient support during their journey. “It was so nice to see how excited people were to receive those blankets. Subaru gave us the opportunity to do something to bless others and it was an experience that I would love to repeat.” -Alisha

Earth Day 2019  –  Alisha L

On Saturday April 22nd Jim Armstrong Subaru participated in the “Growing A Greener Future” event held at the Salt Block in Hickory, NC. Employees volunteered to set up the TerraCycle recycling boxes to showcase Subaru being America’s first Zero-Landfill auto maker. TerraCycle takes hard to recycle items (K Cup pods, backpacks, sporting goods, etc.) and up cycles them into items like park benches, playground equipment, and office supplies.

Good Deeds Float Down From The Top  –  Cathy B

All was pretty quiet at 8:30 am when LLS NC arrived at Jim Armstrong Subaru in Hickory, NC on Thursday, July 6th. But there was an undercurrent of excitement as the incredibly dedicated sales staff and service team posed for photos outside the showroom. While they all could not attend the gifting of blankets, kid's craft kits and Subaru customer care cards to patients at Catawba Valley Comprehensive Cancer Center, they all were proud to have been a part of the month long Subaru Loves To Care program, and extremely proud to work for a company that places so much importance on making a positive difference in the communities it serves. Good deeds float down from the top, and with owner, Jim Armstrong, joining The Leukemia & Lymphoma Society, NC Chapter in delivering warmth in the way of blankets and caring thoughts to CVCCC, the message was clear. It is important to show others you care, and to give back to those in need.

I love my car  –  Karen M

I've never had a better car buying experience. I love my car, and loved all the safety features.

Thank you  –  Vickie W

Some of the nicest people I've ever dealt with, it was a triple blessing. God's provision to be able to buy it, great people at the dealership and the best car ever. A dream come true. This group of people go above and beyond to help. Thank you so much Mike Abernethy.

Trusted Service and Dealership  –  Rod B

Jim, Mike, and Terry are absolutely wonderful. They bleed Subaru blue. The rest of their staff are just as impressive and attentive as well. They truly make you feel right at home from the moment you walk in the door. Over 100 years of Subaru service experience and if you know anything about cars you know you want a dealership that you can trust and that will take excellent care of all of your needs. I've been to a lot of dealerships but this one here is definitely worth the drive plus taking a test drive down 321 you can really open it up and have the full Subaru driving experience. You just can't get that in the city. So take a drive and also check out the furniture mart while down here. Just remember to be sure to check their hours because they are not open on Sunday and you don't want to show up to an empty building lol. Trusted service, a dealership that has been around for well over 20 years so you know they aren't going anywhere.

Best place to buy  –  Amanda H

Best place in Hickory, NC to purchase a car! My family has bought 6 cars from this dealership. Awesome to work with.

Fantastic Service  –  Nick A

Fantastic service - I've always hated getting my cars serviced at the dealer because of the way most dealerships try to upsell you on things you don't need. Their service department doesn't do that - they only do what's needed and consult with you on anything extra that they think should be done.

Car buying experience  –  W M

I have truly enjoyed this entire car buying experience! Mike Houser and Mike Abernathy are wonderful! This has been the easiest and least stressful car purchase I have ever made. They have been so helpful and are just genuinely nice people. No haggling or shady sales tactics, excellent customer service, and best prices I found in NC! Highly recommend this dealership and their amazing staff. Thank you Mike, Mike, and Jim Armstrong Subaru!

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to the Caldwell County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.