Jim Armstrong Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Jim Armstrong Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Jim Armstrong Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Jim Armstrong Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Catawba Valley
Catawba Science Center Earth Day
Longview Elementary School
Meals on Wheels- Catawba County, Family Care Center Catawba County, Hickory Soup Kitchen, Pregnancy Care Center of Catawba Valley
OneBlood, Catawba Valley Medical Center Cancer Center
Love Promise Stories from Jim Armstrong Subaru
Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Hope in Our Community - MEGAN B
At Jim Armstrong Subaru, the Subaru Love Promise is more than a commitment—it reflects who we are and how we believe a local business should serve its community. Through Subaru Loves to Care, we were honored to once again partner with Catawba Valley Medical Center and Blood Cancer United to bring comfort, encouragement, and hope to local patients and families facing blood cancer. This year, 80 blankets were delivered to patients at Catawba Valley Medical Center, providing a little extra warmth and comfort during treatment. But the impact goes far beyond a blanket. Each one represents a patient, a family, and a reminder that they are surrounded by a community that cares. We are also incredibly honored to recognize Aiden as Jim Armstrong Subaru's Honored Hero. After being diagnosed with precursor B-cell acute lymphoblastic leukemia (B-ALL) in November 2022, Aiden endured 2½ years of treatment and reached remission in February 2023. Today, he is thriving, enjoying hockey, and dreaming of one day becoming a pediatric oncologist. His story is an inspiring reminder of the strength, courage, and hope behind this program. Nationwide, Jim Armstrong Subaru joined 633 Subaru retailers supporting Blood Cancer United this year, helping bring hope and stability to 52,000 families affected by blood cancer. For more than 50 years, our family at Jim Armstrong Subaru has been fortunate to call this community home. We believe being a local, family-owned dealership means more than selling and servicing vehicles—it means showing up, giving back, building lasting relationships, and caring for the people who make this community so special. To the patients, families, healthcare professionals, volunteers, and everyone who makes this partnership possible: thank you for allowing us to be a small part of something so meaningful. Unstoppable. Uplifted. United in every mile ahead.
Investing in the Community We Call Home - MEGAN B
At Jim Armstrong Subaru, we believe being part of a community means much more than simply doing business here—it means investing in the people, organizations, and young people who make our community so special. As a third-generation, family-owned Subaru dealership with more than 50 years of history, relationships have always been at the heart of who we are. We are incredibly grateful for the generations of families who have supported our dealership, and we believe one of the greatest ways we can show that gratitude is by giving back and supporting opportunities that help our community grow and thrive. We were honored to partner with the Catawba County 4-H Steer Project and to play a small part in supporting these young people as they learn the value of hard work, responsibility, dedication, and perseverance. Programs like 4-H create experiences and lessons that reach far beyond the show ring—and we are proud to support their efforts. For us, philanthropy isn't about recognition. It's about relationships, partnership, and taking care of the community that has taken care of our family and our business for generations. Congratulations to Covyn on an incredible accomplishment as Grand Champion Showman – Intermediate Class! What a wonderful achievement and a testament to the work and dedication that went into this journey. From our family at Jim Armstrong Subaru, thank you to Catawba County 4-H, its volunteers, families, and young people for everything you do for our community. We are grateful to be a small part of it. Community. Relationships. Giving back. That's what matters most.
More than Motors - Amanda H
Community support can completely transform a school year, and this dealership has proven to be an absolute hero for my students. This year, they stepped up to sponsor our classroom, and their generosity has blown us all away. They have kept our room fully stocked with essential cleaning supplies, delicious daily snacks, and exciting rewards for our class prize box. Beyond the physical items, their open-door policy is what truly sets them apart: whenever a new need arises in our classroom, all I have to do is reach out, and the items are delivered straight to our door. As a teacher, knowing that an organization has your back in such a direct, reliable way is incredible. It relieves a massive burden from my shoulders and ensures my students have a comfortable, well-equipped, and motivating environment to learn in every single day. If you are looking to support a business that genuinely invests in the future of its community and truly cares about local students, look no further. We cannot thank them enough for their unwavering kindness and support!
Jim Armstrong Subaru Helps Local Classrooms Start the Year Strong Through Subaru Loves Learning - Megan B
At Jim Armstrong Subaru, supporting our community has always been about more than doing business here—it's about investing in the people and families who make our community home. As part of the Subaru Loves Learning initiative, Jim Armstrong Subaru was proud to partner with Mountain View Elementary School to help support local teachers and students as they begin another exciting school year. Through Subaru Loves Learning, we had the opportunity to adopt classrooms and provide much-needed classroom supplies, helping teachers give their students the tools they need to learn, grow, and succeed. Our team recently delivered the supplies to Mountain View Elementary and had the pleasure of visiting with the school's principal while celebrating this special partnership. Teachers do so much more than teach lessons from a textbook. Every day, they encourage curiosity, build confidence, inspire dreams, and help shape the next generation. We believe they deserve a community standing behind them. You never know—you could be teaching the next doctor, business owner, teacher, community leader, or even the next President of the United States. For Jim Armstrong Subaru, Subaru Loves Learning is an opportunity to say thank you to the educators who give so much of themselves to their students and to help make sure local classrooms have the resources they need. Our family has been fortunate to call this community home for generations, and giving back to the schools that serve our local families is something especially meaningful to us. We are honored to partner with Mountain View Elementary and proud to support the teachers who make a difference in children's lives every single day. To the teachers, administrators, staff, students, and families of Mountain View Elementary: we hope you have an incredible school year. Jim Armstrong Subaru is proud to be in your corner!
Thank you for Supporting Our Classrooms - Brittany K
A big, heartfelt, thank you to Jim Armstrong Subaru from the 5th grade team at Mountain View Elementary School for their incredible generosity and support of our classrooms! Jim Armstrong Subaru completely cleared our Amazon Classroom Wishlist and went above and beyond by purchasing multiples of many of the items so that all four 5th grade classrooms could benefit. Their support provided recess equipment, classroom incentive items like candy and pencil charms, and instructional materials that will be used throughout the school year. As teachers, we often purchase classroom supplies out of our own pockets, so this generosity takes a tremendous burden off of us and allows us to focus on what matters most - our students. We are so grateful to Jim Armstrong Subaru for investing in our 5th grade team and helping us provide our students with the resources they need to learn, grow, and succeed. Thank you for not only supporting our classrooms, but also for setting such a wonderful example of generosity for our teachers and students. We hope to pass that same spirit of generosity on to others in our school and community.
Keeping the Car Rider Line Covered - Megan B
Jim Armstrong Subaru generously donated umbrellas to Mountain View Elementary School for staff to use during car and bus rider arrival and dismissal. The donation provides staff and students protection from the rain. The donation is a great example of local business support for community schools and helping staff serve students safely during inclement weather.
More Than a Sponsorship - Megan B
Coach Matt Wilson thanked the Armstrong Subaru family for supporting the Newton-Conover Red Devils football team and the young men who are part of it. The sponsorship was more than just a contribution - it showed the players and coaches that their community and local businesses believe in them and want them to succeed. The support represented strength of a community willing to invest in young people!
Subaru Loves to Care - Laura B
Some gifts provide comfort. Others provide hope. On June 29, our team at Jim Armstrong Subaru had the privilege of delivering blankets to patients at our local cancer center as part of the Subaru Loves to Care initiative. Each blanket was accompanied by a handwritten heart filled with encouraging words from members of our team. Simple messages like, "Stay Strong," "God bless you," and "Trust in the Lord with all your heart... Know you are loved" may seem like just a few words, but to someone facing one of the hardest battles of their life, they can mean everything. A warm blanket helps bring physical comfort. A heartfelt note reminds someone they aren't facing their journey alone. At Jim Armstrong Subaru, we believe caring for our community goes beyond the showroom. It's about showing up for our neighbors during life's most difficult moments and reminding them that there are people who care. We are honored to partner with Subaru through the Subaru Loves to Care initiative and grateful for the opportunity to share a little warmth, hope, and encouragement with those who need it most. 💙 Sometimes, the smallest gestures leave the biggest impact.
Subaru Loves Learning - Laura B
Sometimes the greatest investments aren't made in buildings or equipment—they're made in people. Every day, teachers walk into their classrooms ready to inspire, encourage, and educate. But too often, they're faced with the challenge of stretching limited classroom budgets to provide their students with the tools they need to succeed. That's why programs like Subaru Loves Learning matter. Recently, Jim Armstrong Subaru received a heartfelt thank-you from Viewmont Elementary School Principal Dyanne Sherrill, who shared how these funds will help teachers meet instructional needs despite ongoing budget cuts. She expressed that the support will equip educators with the resources they need today, creating opportunities for students tomorrow. We believe education changes lives, and we're honored to partner with Subaru and AdoptAClassroom.org to help make a difference in our local schools. Supporting our community has always been about more than selling vehicles—it's about investing in the future of the children who will one day lead it. Thank you to Viewmont Elementary School for allowing us to be a small part of your story. Together, we're helping classrooms grow, one student at a time. 💙
Growing a Greener Future, One Tree at a Time - Laura B
At Jim Armstrong Subaru, we believe being a good neighbor means investing in the future of our community. Through Subaru Loves the Earth® and our partnership with the Arbor Day Foundation, we're proud to help make the Hickory area healthier, greener, and more beautiful for generations to come. In 2026, our dealership distributed **100 regionally appropriate trees** throughout our community, giving local families the opportunity to plant trees that will provide lasting environmental benefits for decades. According to the Arbor Day Foundation, these trees are projected to provide enough oxygen for approximately **400 people for one day**, supply water benefits for **892 people for one day**, and help prevent more than **73,000 gallons of stormwater runoff** over their lifetimes. Our commitment didn't begin this year. Since joining the Subaru Loves the Earth initiative in 2025, Jim Armstrong Subaru has helped distribute **200 trees** across our region. Together, those trees are projected to prevent more than **107,000 gallons of stormwater runoff** while continuing to improve air quality and strengthen our local environment for years to come. Trees do more than beautify our neighborhoods—they help cool communities, improve air quality, protect our water, and create healthier places for everyone to live. We're honored to partner with the Arbor Day Foundation and Subaru of America to make a meaningful difference right here in the Hickory community. We extend our heartfelt thanks to everyone who participated in this initiative. Your support allows us to continue living the Subaru Love Promise by caring for the places we call home. **Together, we're growing a stronger, healthier, and greener community—one tree at a time.** 🌳💚
