The 2025 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Jim Armstrong Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Catawba Valley
Catawba Science Center Earth Day
Longview Elementary School
Meals on Wheels- Catawba County, Family Care Center Catawba County, Hickory Soup Kitchen, Pregnancy Care Center of Catawba Valley
OneBlood, Catawba Valley Medical Center Cancer Center

Did Jim Armstrong Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from Jim Armstrong Subaru
Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves to Care 2025 - Laura B
Jim Armstrong Subaru is proud to support Blood Cancer United’s Urgent Need Pediatric, Adolescent, and Young Adult Fund. This incredible program provides assistance to eligible patients for non-medical expenses such as rent, mortgage, lodging, utilities, childcare, elder care, food, transportation, car repair, car insurance, phone service, and acute dental work related to treatment. These families are already facing so much — and anything we can do to help ease their stress and anxiety, we are honored to do.
Subaru Loves Learning 2025 - Laura B
Jim Armstrong Subaru is proud to partner with AdoptAClassroom.org® to support the students of Longview Elementary School. Did you know that 92% of teachers in the U.S. have students whose families cannot afford essential school supplies? Too often, teachers step in and cover these costs out of their own pockets. At Jim Armstrong Subaru, we’re committed to helping ease that burden for both parents and teachers by providing the resources classrooms need to thrive.
Subaru Loves Learning 2025 - Laura B
Jim Armstrong Subaru is proud to partner with our local schools to ensure classrooms have the supplies they need for students and teachers to succeed. This year, Mt. View Elementary was excited to receive donations made possible through the generosity of our Jim Armstrong Subaru family. We are grateful for the opportunity to support education in our community.
Subaru Loves to Help - LAURA B
On Monday, September 8th, Jim Armstrong Subaru proudly hosted our annual OneBlood Blood Drive. We are honored to play a role in supporting our community by helping provide a resource that is vital to so many. With blood needed by someone in the United States approximately every two seconds, each donation has a meaningful impact. We extend our sincere gratitude to the Jim Armstrong Subaru family for their generosity and commitment to making a difference.
Jim Armstrong Subaru and Catawba Valley Medical Center - Elizabeth N
Jim Armstrong Subaru partnered with The Leukemia & Lymphoma Society and Catawba Valley Medical Center to deliver blankets and messages of hope to cancer patients on July 9th. Libby, a volunteer with LLS who is a Leukemia survivor, represented LLS at the delivery and got to help pass out blankets and share her story with current patients at Catawba. It was an inspiring day for all!
Jim Armstrong Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hickory, this is a harsh reality. Helping others strengthens communities, which is why Jim Armstrong Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Jim Armstrong Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Jim Armstrong Subaru donated 120 coats to Council on Adolescents of Catawba County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
2025 Golf Tournament - Laura B
The 11th Annual Red Shield Youth Center Golf Tournament was held on June 2 and Jim Armstrong Subaru was proud to be a hole sponsor. We helped raise $36,000 for the Red Shield Youth Center. The Red Shield Youth Center provides after school care, summer day camps, and athletic programs to local youth.
Share the Love with LLS - Laura B
The Leukemia & Lymphoma Society (LLS) and Subaru have had a 10 year partnership with our Subaru Shares the Love event. Jim Armstrong Subaru is proud to be one of 312 Subaru dealers that helped raise $1,182,500 for the Urgent Need Pediatric & Young Adult Program (UNP). This money will help eligible patients cover essential non-medical costs like rent, utilities, childcare, food, transportation, car insurance, lodging, and phone service. Thank you to our Jim Armstrong Subaru Family for helping to ease the burdens of those families.
Share the Love 2025 - Laura B
This year makes Jim Armstrong Subaru’s 10th year having Meals on Wheels of Catawba County as our Hometown Charity. We have an amazing Subaru family and we were able to donate almost $21,000 to help seniors in our area with their nutrition needs. Thank you to everyone who made this event successful!
Subaru Loves the Earth 2025 - Laura B
Jim Armstrong Subaru partnered with The Arbor Tree Foundation to distribute 100 trees in the community to help grow a greener, healthier community. On March 21, we did our tree distribution event for those who reserved their tree online for pick up. Our Subaru family is going to keep us updated on the timeline of their tree progression.
Did Jim Armstrong Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.




