The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Jim Armstrong Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Longview Elementary School
Meals on Wheels- Catawba County, Salvation Army , Boys & Girls Club
American Red Cross

 Subaru Love Promise Heart

Love Promise Stories from Jim Armstrong Subaru

Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves To Care  –  Alisha L

On July 16, 2019 Jim Armstrong Subaru was proud to be a part of Subaru Loves to Care by partnering with The Leukemia & Lymphoma Society (LLS). Volunteers from Jim Armstrong Subaru staff had the opportunity to deliver blankets to cancer patients on the Oncology Floor at Catawba Valley Medical Center. We are thankful for our compassionate customers, who aided Jim Armstrong Subaru, in providing messages of hope to each of the cancer patients that received blankets. Terri Freeman and Alisha Lineberger, employees of Jim Armstrong Subaru, were able to personally hand deliver several blankets to patients. They both enjoyed spreading “Subaru Cheer” throughout the oncology floor and showing each chemo patient support during their journey. “It was so nice to see how excited people were to receive those blankets. Subaru gave us the opportunity to do something to bless others and it was an experience that I would love to repeat.” -Alisha

Earth Day 2019  –  Alisha L

On Saturday April 22nd Jim Armstrong Subaru participated in the “Growing A Greener Future” event held at the Salt Block in Hickory, NC. Employees volunteered to set up the TerraCycle recycling boxes to showcase Subaru being America’s first Zero-Landfill auto maker. TerraCycle takes hard to recycle items (K Cup pods, backpacks, sporting goods, etc.) and up cycles them into items like park benches, playground equipment, and office supplies.

Good Deeds Float Down From The Top  –  Cathy B

All was pretty quiet at 8:30 am when LLS NC arrived at Jim Armstrong Subaru in Hickory, NC on Thursday, July 6th. But there was an undercurrent of excitement as the incredibly dedicated sales staff and service team posed for photos outside the showroom. While they all could not attend the gifting of blankets, kid's craft kits and Subaru customer care cards to patients at Catawba Valley Comprehensive Cancer Center, they all were proud to have been a part of the month long Subaru Loves To Care program, and extremely proud to work for a company that places so much importance on making a positive difference in the communities it serves. Good deeds float down from the top, and with owner, Jim Armstrong, joining The Leukemia & Lymphoma Society, NC Chapter in delivering warmth in the way of blankets and caring thoughts to CVCCC, the message was clear. It is important to show others you care, and to give back to those in need.

I love my car  –  Karen M

I've never had a better car buying experience. I love my car, and loved all the safety features.

Thank you  –  Vickie W

Some of the nicest people I've ever dealt with, it was a triple blessing. God's provision to be able to buy it, great people at the dealership and the best car ever. A dream come true. This group of people go above and beyond to help. Thank you so much Mike Abernethy.

Trusted Service and Dealership  –  Rod B

Jim, Mike, and Terry are absolutely wonderful. They bleed Subaru blue. The rest of their staff are just as impressive and attentive as well. They truly make you feel right at home from the moment you walk in the door. Over 100 years of Subaru service experience and if you know anything about cars you know you want a dealership that you can trust and that will take excellent care of all of your needs. I've been to a lot of dealerships but this one here is definitely worth the drive plus taking a test drive down 321 you can really open it up and have the full Subaru driving experience. You just can't get that in the city. So take a drive and also check out the furniture mart while down here. Just remember to be sure to check their hours because they are not open on Sunday and you don't want to show up to an empty building lol. Trusted service, a dealership that has been around for well over 20 years so you know they aren't going anywhere.

Best place to buy  –  Amanda H

Best place in Hickory, NC to purchase a car! My family has bought 6 cars from this dealership. Awesome to work with.

Fantastic Service  –  Nick A

Fantastic service - I've always hated getting my cars serviced at the dealer because of the way most dealerships try to upsell you on things you don't need. Their service department doesn't do that - they only do what's needed and consult with you on anything extra that they think should be done.

Car buying experience  –  W M

I have truly enjoyed this entire car buying experience! Mike Houser and Mike Abernathy are wonderful! This has been the easiest and least stressful car purchase I have ever made. They have been so helpful and are just genuinely nice people. No haggling or shady sales tactics, excellent customer service, and best prices I found in NC! Highly recommend this dealership and their amazing staff. Thank you Mike, Mike, and Jim Armstrong Subaru!

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to the Caldwell County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

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