Jim Armstrong Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Jim Armstrong Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Jim Armstrong Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Jim Armstrong Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Catawba Valley
Catawba Science Center Earth Day
Longview Elementary School
Meals on Wheels- Catawba County, Family Care Center Catawba County, Hickory Soup Kitchen, Pregnancy Care Center of Catawba Valley
OneBlood, Catawba Valley Medical Center Cancer Center
Love Promise Stories from Jim Armstrong Subaru
Subaru and Jim Armstrong Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Growing a Greener Future, One Tree at a Time - Laura B
At Jim Armstrong Subaru, we believe being a good neighbor means investing in the future of our community. Through Subaru Loves the Earth® and our partnership with the Arbor Day Foundation, we're proud to help make the Hickory area healthier, greener, and more beautiful for generations to come. In 2026, our dealership distributed **100 regionally appropriate trees** throughout our community, giving local families the opportunity to plant trees that will provide lasting environmental benefits for decades. According to the Arbor Day Foundation, these trees are projected to provide enough oxygen for approximately **400 people for one day**, supply water benefits for **892 people for one day**, and help prevent more than **73,000 gallons of stormwater runoff** over their lifetimes. Our commitment didn't begin this year. Since joining the Subaru Loves the Earth initiative in 2025, Jim Armstrong Subaru has helped distribute **200 trees** across our region. Together, those trees are projected to prevent more than **107,000 gallons of stormwater runoff** while continuing to improve air quality and strengthen our local environment for years to come. Trees do more than beautify our neighborhoods—they help cool communities, improve air quality, protect our water, and create healthier places for everyone to live. We're honored to partner with the Arbor Day Foundation and Subaru of America to make a meaningful difference right here in the Hickory community. We extend our heartfelt thanks to everyone who participated in this initiative. Your support allows us to continue living the Subaru Love Promise by caring for the places we call home. **Together, we're growing a stronger, healthier, and greener community—one tree at a time.** 🌳💚
Jim Armstrong and Catawba Valley Medical Center - Elizabeth H
On June 29th, Jim Armstrong Subaru delivered blankets and messages of hope to patients at Catawba Valley Medical Center. The patients are so grateful for the warm blankets and kind messages.
Red Shield Youth Center - Laura B
Finding an affordable and safe place for children to spend their summer can be a challenge. A place that not only provides supervision, but also helps kids learn, grow, and develop into productive members of the community is even harder to find. We are incredibly grateful for the work of the Red Shield Youth Center in Hickory. They provide a safe, supportive, and affordable environment where children can learn, build friendships, and develop valuable life skills. Jim Armstrong Subaru was proud to be a Hole Sponsor for this year's annual charity golf tournament. Thanks to the generosity of our community and event supporters, 80 youth ages 6–15 will have the opportunity to attend the Red Shield Youth Center's summer day camp. We are honored to support organizations that make a lasting difference in the lives of local children and families.
Subaru Loves to Help - Laura B
On May 29, 2026, Jim Armstrong Subaru was proud to give back to our community by hosting a OneBlood Blood Drive. Every two seconds, someone in the United States needs blood. Blood donations are essential for surgeries, cancer treatments, chronic illnesses, and traumatic injuries, and each donation has the potential to save lives. We are grateful to everyone in the Jim Armstrong Subaru family and our community who took the time to donate and support this important cause. Thank you for helping make a difference and for giving the gift of life.
2026 Subaru Loves the Earth - Laura B
This year, Jim Armstrong Subaru partnered with the Arbor Day Foundation to help place 100 trees in our community 🌳 Each year, we lose trees to age, disease, pests, and severe weather—but we're committed to giving back and making a difference. By planting trees, we're helping provide cleaner air, better water filtration, natural cooling, flood prevention, and a healthier environment for everyone. It's a small step with a lasting impact, and we're proud to be part of it.
Subie Finds a Home - LAURA B
One morning, our Service team arrived to find a tiny orange kitten hiding beneath the cars. The next day, Alex—one of our technicians—managed to safely rescue him after discovering the little guy stuck inside an engine bay of a vehicle waiting for service. Thankfully, Alex brought him inside just in time. By pure coincidence, a wonderful customer stopped by that same day, met the kitten, and instantly fell in love. With our location right off Highway 70, we knew the risks this little one faced outside. We couldn't be prouder of Alex for going the extra mile to give him a chance at a safe and happy life. Now named Subie, he's living exactly how he should be—safe, loved, and completely spoiled. 🧡
More Than A Meal - Katelyn N
Jim Armstrong Subaru has been a generous sponsor of the Meals on Wheels program for the past 11 years. The Share the Love event continues to make a meaningful impact on our ability to serve one of the most vulnerable populations in our community; our seniors. Last year alone, Meals on Wheels provided over 66,000 meals to more than 500 clients. This work would not be possible without the generous support and partnership of sponsors like Jim Armstrong Subaru. Their support goes far beyond providing meals. It helps foster vital social connections for seniors in our community, ensuring they feel seen, supported, and cared for. One client, Wendy, shared the impact this service has had on her life. She first learned about the Meals on Wheels program through her uncle, who had been helping bring her groceries. Before enrolling, Wendy said she mostly relied on sandwiches, cereal, canned soup, and peanut butter. Now, she looks forward to Meals on Wheels each day; not only for the nutritious meals that include vegetables, but also for the social connection it brings. She shared that receiving regular, balanced meals has improved her overall nutrition and helped her feel better. Wendy also spoke about the emotional impact of the program. "Before Meals on Wheels, I spent most of my time sitting at home watching TV and didn't have much social interaction. Now, people stop by, check on me, and bring me meals," she said. "Thank you for caring. A lot of people don't, and it's good to know that some still do. This makes me feel like I'm a part of something."
2026 Long View Lions Chili Cook Off - Laura B
Jim Armstrong Subaru was proud to support the Long View Lions Club at their 16th Annual Chili Cookoff fundraiser. This fantastic event helps fund programs that directly benefit our local community. We were happy to contribute to the basket raffle and be part of an effort that raised over $2,000 in support of their important work. It's always an honor to give back and partner with organizations making a real difference right here at home.
2026 Share the Love - Laura B
For the past 11 years, Jim Armstrong Subaru has been honored to support Meals on Wheels of Catawba County. So many members of our community depend on this vital service, and we're committed to helping ensure no one goes without when we can make a difference. A heartfelt thank you to our incredible Jim Armstrong Subaru family for once again going above and beyond to give back and support our neighbors. Your generosity truly makes an impact! 💙
2026 Operation Warmth - Laura B
For many children, something as simple as a warm winter coat can make all the difference. It means stepping outside without fear of the cold. It means walking into school feeling comfortable, confident, and just like every other child. It's not just about staying warm — it's about dignity, security, and knowing someone cares. Through our Operation Warmth project as part of the Subaru Loves to Help initiative, Jim Armstrong Subaru was honored to partner with The Children's Advocacy and Protection Center to help provide winter coats to children in our community who need them most. Because when a child is warm, they can focus on learning, growing, and simply being a kid — instead of worrying about the cold. At Jim Armstrong Subaru, we believe even the smallest act of kindness can create a ripple effect. Supporting our community, especially during times of need, is at the heart of everything we do.
